Client
Overview
We developed a sustainable trial lens cabinet for Bausch + Lomb for ease of servicing customers within European optic retail channels. It’s a modular system that enables Eye Care Professionals (ECP) to choose the configuration that delivers the highest conversion rate for their specific location.
The results
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10
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Countries
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1000
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Stores
Project goal
Bausch + Lomb are supporting their optic retail channels with a modular and sustainable lens cabinet. In eyecare, sustainability is one of the important topics that continuously improve how the products can contribute to this. We developed a storage solution that enables retailers to serve their customers with ease in choosing the right eye care product.
Project result
As a result, a modular lens bank was made from recycled post-consumer waste. Incorporating new production techniques and sustainable design thinking, that aligns with the mission and goals of Bausch + Lomb.
Reduce , reuse, and display with purpose – eyecare with a conscience
