The Kawasaki's new retail identity program, features window displays, shop-in-shop elements, store fixtures, (digital) signage, and a customized interior. Resulting in turnkey delivery from conceptual design to installations.
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We worked closely with Kawasaki Motors Europe to create their new retail identity program, leveraging our diverse network of over 900 dealers in the EMEA region. Our main objective was to enhance business performance and foster deeper connections with customers at dealerships. To achieve this, we developed retail elements that focus on Kawasaki’s core products: motorcycles, parts, accessories, and merchandise.
By taking charge of the roll-out management, which encompassed site surveys, warehousing, installations, and logistics, we collaborated to optimize business processes. With automated key processes, a retail support tool, and a dedicated client team we managed to lower the total cost of ownership.
“From boardroom to dealership, no location in the distribution channel is more important than the dealership showroom where the customer builds his impressions of the brand, the product and the dealership staff. It is the heart and soul of retail” Roy Bowring, Retail Development Manager Europe.
The dealership showroom is where the customer builds his impressions of the brand, the product and the dealership staffRoy Bowring
Retail Development Manager Europe