We collaborated with Nintendo to create a shop-in-shop experience that focuses on the Nintendo Switch, games, and accessories. We handled everything from concept design to implementation in electronic retail, ensuring that every store location had a consistent yet customized brand experience.
Impact prioritized the customer journey and shopping experience by designing retail displays and signage that simplified the process of finding and exploring product categories such as hardware, games, and accessories.
Nintendo caters to a diverse range of target groups that are attracted to its products, ranging from families to individual gamers and Nintendo enthusiasts. Each group brings its own unique perspective to the various product categories. Our collaboration with Nintendo aimed to develop a customer journey and product placement strategy that would guide and assist all visitors to the store.
The shop-in-shop design for Nintendo Switch appeals to the next-gen customer